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PREPARING FOR AN INTERVIEW - The importance of researching your potential employer
Getting ready for a job interview? It's always a good idea to do your homework on the prospective employer.
Follow up:
To be effective in selling a product you need to know what the business needs. This is the same in your job searching. You are the products and the business is the prospective employer. The more you know about them, the more that you can show them how you fit with the organisation, their values and their goals. Researching as much information about the company as you can will boost your confidence as well. Also, mentioning some of the leading features of the company during the interview can create a good impression. By visiting the company's Web site, you can collect important information about its products, recent changes, competitors and clients. Here are some guidelines on how to research a company online before your job interview.
Step 1
Make a list of what you want to know about the potential employer before you begin researching the company. You will want to know basic information such as history, culture, diversity, business goals and community involvement. Find out as much information about the potential employer that relates directly to you such as benefits and advancement opportunities.
Step 2
Use a search engine (like google.com) on the Internet to find out information about your potential employer. You may not find specific information about jobs, but you will be able to find out background information and press releases that may be helpful in understanding what it's like to work at the company.
Step 3
Look through print media to see if you can locate further information about the potential employer. Newspapers and magazines feature businesses frequently, and this is a great place to look to get another feel of what it's like to work at the company.
Step 4
Request a copy of the company's annual report if it is a publicly traded company. This will give you in-depth information on how bright a company's future may be.
Step 5
Contact anyone you know who works for the potential employer or knows someone else who does. Talking to an employee helps give you who can give you first-hand information about a company will prove to be valuable and an undertsanding of its culture and values.
Step 6
Study all of the information that you have collected to get an overall picture of what the company stands for and what it's like to work there.
Step 7
Write a list of questions about the company that you can ask at the end of your interview. This is an easy way to impress an interviewer by showing that you care enough to research the company and ask intelligent questions based on that research.
An employer will often ask questions to establish how much homework you have done. Employers want keen employees that are keen to work for the and this will demonstrate your interest.
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